MarketMuse Pricing – What’s the Cost of MarketMuse? – Apr 2024

Last Updated: April 25, 2024

In this article, we’re going to be discussing in-depth about the different pricing plans that MarketMuse has available on their platform.

For those that may not be aware of what MarketMuse is, it’s quite simply an AI-driven content optimization tool that is primarily used for content marketing. This software has been designed to help business’, entrepreneurs, website owners and content writers with the content ideation, content creation and content optimization process.

You’ll be able to read more about this SEO tool in our MarketMuse Review which we’re in the process of writing.

However, let’s now talk about the pricing packages!

Not only will be talking about the cost of each plan, but also what exactly is included, and our first-hand verdict of the software and the pricing structure.

MarketMuse is also currently providing a free trial of their service, which you can access here.

Therefore, without further ado, let’s discuss marketmuse’ pricing:

MarketMuse Pricing Plans – What’s the Cost of MarketMuse?

There are three pricing packages that MarketMuse offer on their website:

  • Free
  • Standard
  • Premium


MarketMuse Free Plan

This plan includes the following features:

  • Cost: Free
  • No credit card required
  • Permanent account (no time limit)
  • For 1 user
  • Includes all core applications (Optimize, Research, Compete, Questions & Connect)
  • 35 queries per month
  • 45 projects

>>>Get Access to Your MarketMuse Free Plan<<<

Who is the free package ideal for?

It’s great for those who are curious about the software, and want to try it before buying. MarketMuse have only recently introduced this plan, and we think that it’s a fantastic option for those wanting to begin doing content optimization on their site/sites without any risk.

However, this is for one user, and therefore if you’re looking to have multiple users the standard or premium plan will be better suited.

Not only this, but you’re limited to 35 queries per month, which is approximately 1 keyword search per day. We personally use 10-20 per day, so we couldn’t possibly use this plan for long-term usage.

Additionally, this plan cannot create MM content briefs, which the standard and premium plan can.

None-the-less, the free plan is perfect to try out the software and all of its applications/features.

MarketMuse Standard Plan

This plan includes the following features:

  • Cost: $149/Month (Add new users for $99/month)
  • For 1 user
  • Includes all core applications (Optimize, Research, Compete, Questions & Connect)
  • Includes data exports
  • Unlimited queries per month
  • Unlimited projects

>>>Get Access to Your MarketMuse Standard Plan<<<

Who is the standard package ideal for?

It’s ideal for individuals/business’ who want to be able to use all of the features in MarketMuse, including the ability to export data, which is especially important for client deliverables, and in case you keep track of website changes/SEO progress in spreadsheets or Google Sheets.

Not only this, but it comes with an unlimited amount of queries per month, and an unlimited number of projects. In other words, this means you can do an analysis of countless search queries/keywords for an unlimited number of sites/clients.

It allows for 1 user, but you can pay an additional $99 for each new user.

Therefore, this is the perfect plan for those who want to use the software on a regular basis, on a number of websites.

It’s also ideal for those who potentially want multiple users to access it, for as long as the number of users is below 8, because if it’s over that number, you might want to consider the premium plan.

MarketMuse Premium Plan

This plan includes the following features:

  • Cost: $999/Month
  • Unlimited users
  • Track managed topics
  • Includes all core applications (Optimize, Research, Compete, Questions & Connect)
  • Includes data exports
  • Unlimited self-serve briefs
  • Unlimited queries per month
  • Unlimited projects

>>>Get Access to Your MarketMuse Premium Plan<<<

Who is the premium package ideal for?

The premium plan is, as suggested, their creme-de-la-creme product.

It includes all of the features of their less expensive plans, but has the ability to get an unlimited number of self-serve content briefs. Content briefs cost 1 credit, which equates to $25, that’s the cost you would pay with the standard plan. However, they’re free with the premium plan.

Additionally, an unlimited number of users can log into the software, so it’s great for agencies/companies who have SEOs/Content Writers/Managers, etc who want to see the keyword research & content marketing schedule.

What Plan Do We Use?

We were early investors into MarketMuse, and actually spent over $5,000 as part of a one-time fee to get access to the platform and all of its features. We’re essentially on the equivalent of the MarketMuse Standard Plan.

They say, practice what you preach… And we use this tool every day with both our own portfolio of sites and client websites…

In fact, we’re using MarketMuse to optimize this very article now… So if you’re reading this, you’ll know that MarketMuse has been an integral reason and factor in making that happen.

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