Last Updated: November 19, 2024
In this article, we’re going to be talking about the best SERP trackers that are available on the market, in 2024.
We’ve done hours of research to find only the best rank trackers, and we’ve done our best to take into account certain important criteria like user experience, accuracy, cost, etc.
We also realize that some of you may be in a rush, and therefore we’ve provided an article summary which is directly below:
Article Summary: In our opinion, the best SERP tracking tool is Accuranker as it’s extremely user-friendly, and provides very accurate and reliable ranking data, whether you’re looking for mobile/desktop, organic/local and other SERP features.
We imagine that most agencies looking for a tool that specializes in rank tracking, and that’s why we chose Accuranker.
Not to mention, Accuranker has been consistently developing the platform with new features, making the reporting useful and professional-looking, especially when we give it to clients.
However, for us, we think Accuranker’s support team is awesome and always helps resolve problems quickly, which is extremely important.
Although we have to mention that a seriously close second and third place is SE Ranking and AWR Cloud!
SE Ranking is fantastic for those wanting a multitude of SEO tools and features, but who don’t want to sacrifice the accuracy of their ranking data. They have an extremely flexible subscription period, and provide large discounts to those who sign up for longer.
AWR Cloud (Advanced Web Ranking) provides the most value for money, being the most affordable option, and giving you the most bang for your buck as far as what you’re getting for your monthly subscription.
Table of Contents
Why exactly is rank tracking important?
Rank tracking is the foundational way for SEOs, agencies, and businesses’ to measure if their organic search strategy is helping or hindering their overall search visibility.
Without tracking, any on-page or off-page SEO changes can not be accurately monitored and it’s then-unknown if your SEO efforts are being spent of the right approach.
An example of this, which we found with one of our clients, was they wrote two pieces of content that were deemed as being too similar, in Google’s eyes. Therefore, Google was constantly switching between the URLs, undecided on which one was more ideal to rank for certain keywords.
We wouldn’t have seen this, had it not been for our rank tracking tools showing us the issue in our reports, as the rankings were fluctuating dramatically.
From a business perspective, this can be extremely costly, as potentially the wrong URL could be ranked for keywords, meaning no-one clicks on your site, and Google begins to see that your competitors have pages that are being clicked on instead, slowly raising them in the search engine results and lowering your page(s).
Additionally, rank trackers like Accuranker will also provide competitor tracking, so you can monitor competitors who are rising in the SERPs and then further investigate their SEO strategy.
We hope that this shows how important SERP rank tracking is when it comes to optimal SEO.
However, without further ado, let’s talk more about the best SERP tracking tools!
Best SERP Trackers – Top 9
- Accuranker – $$$ – The tracker we use in our agency – Accurate, Fast and Very Reliable
- AWR Cloud – $
- SERanking – $$ – Recommendation for businesses looking for an affordable all-in-one SEO tool
- Serpstat – $$
- UberSuggest – $$$
- SEMrush – $$$$$ – Those who want a premium, all-in-one SEO tool
- KWFinder – $$$
- Pro Rank Tracker – $$$$
- Rank Tracker by SEO PowerSuite – $$Â – Cost-efficient and powerful solution for unlimited keyword checks
Accuranker – $$$
The tracker we use in our agency – Accurate, Fast and Very Reliable
We’ve included a full list of Accurankers features within our Accuranker Review article, but let’s talk about some core features below:
Features
- Top 500 results tracking
- Schedule Daily updates
- Ability to manually update every 2 hours
- Accurate rank tracking (used by more than 20,000 agencies, so it’s clear they provide a high-quality keyword tracking solution)
- Set the preferred URL for certain keywords
- Get notified if this isn’t the URL appearing in the SERPs
- Displays additional SERP visibility (Local Pack, Ads, Google Shopping, Related Questions, Video, Image Pack, Reviews, Knowledge Cards, Featured Snippets).
- Isolate mobile and desktop rankings
- Ability to check localized results
- Custom-template reporting with the ability to create in multiple formats, including PDF, Google Sheets, Excel, and CSV
- Modified white label reporting can be sent directly to your customer’s email on autopilot each month (Daily, Weekly or Monthly)
Integrations
- API access
- Google Analytics
- Google Search Console
- Adobe Analytics
- Google Sheets
- Google Data Studio
- Databox
- TapClicks
Pricing
Before we talk about the price of Accuranker, it’s important to mention that Accuranker comes with a 14-Day Free Trial (No Credit Card Required), so you can test out all of the features without having to pay a dime.
As you can see, Accuranker has a range of pricing options, starting from 1000 tracked keywords, through to 50,000 tracked keywords.
It’s currently €99 to track 1000 keywords, €599 to track 10,000 keywords, €969 to track 20,000 keywords and €1979 to track 50,000 keywords per month.
When comparing this against other companies, Accuranker is a mid-range option.
>>>Click here to see all of Accurankers Pricing Options<<<
Pros
It’s safe to say that Accuranker prides itself on being ‘The World’s Fastest Keyword Rank Tracker’ with the most accurate data.
Now we must admit, Accuranker is incredibly fast, taking only 1-5 minutes to fully refresh our domain’s rankings.
And when comparing the position in Accuranker, to the position within an Incognito window, using a VPN, they’re accurate as far as we can tell.
The platform has recently been further developed, with the company adding plenty more data visualization and reporting features, making the ranking data easier to understand.
Accuranker integrates with Google Search Console & Google Analytics, to provide you with more specific keyword data and real-time metrics, for optimization purposes.
The dashboard shows an overview of each domain, and then the domain overview provides more specific information relating to the domain, such as ‘Share of Voice’, ‘Average Rank’, ‘Ranking Distribution’, and more.
Specific keyword rankings can then be accessed under a tab, which shows location, device, ranking URL, monthly searches, estimated visitors, etc.
Accuranker also has a competitor tab, where you can add a list of your competitor URLs which Accuranker will track.
One of the underrated features is the notes section, which helps us to annotate when we’ve made certain SEO changes so that we can see cause and effect more easily.
Overall, Accuranker our go-to rank tracking tool, and we’ve been using it for nearly 1 year now. It’s a mid-tier option, and is exceptionally user-friendly, whilst providing dashboards, visualizations, and reports that are easy to understand… After all, that’s what you want!
AWR Cloud – $
Features
- Accurate web rankings across any device, search engine (3,000) & language (170 countries)
- Monitors all SERP features, including snippets, FAQ, image, video, carousel
- Mobile and local rankings
- Unlimited ranking project usage
- Fully customizable white-label reporting (PDF, CSV, JSON)
- Competitor insights (side-by-side SERP performance monitoring)
- Competitor market share, site visibility and more
- Data integrations & API access (Google Data Studio, etc)
- We’ve written a full review of AWR Cloud here.
Pricing
Before we talk about the price of AWR Cloud, it’s important to mention that AWR Cloud comes with a 30-Day Free Trial (Credit Card Required), so you can use the service and test out all of the features!
Advanced Web Ranking has four pricing plans, which we’ve featured below:
- Starter Plan (For Startups) – $49 per month ($44 when paid annually)
- Pro Plan (For In-House Teams) – $99 per month ($89 when paid annually)
- Agency Plan (For Agencies) – $199 per month ($179 when paid annually)
- Enterprise Plan (For Large Business’) – $499 per month ($449 when paid annually)
>>>Click here to see all of AWR Cloud’s Pricing Options<<<
Each plan has different features, with smaller plans being suited for startup business’ and larger plans being more ideal for agencies and enterprises.
And they include a 10% Discount when paying annually.
Overall, Advanced Web Ranking provides it’s customers with a lot of value for money, with their lowest package being $44, tracking 2000 keywords. This is very cheap in comparison to Accuranker which charges $100+ for 1000 keywords.
A lot of large agencies use AWR Cloud, including the company I used to consult for (MediaCom), because it’s affordable and provides reliable, accurate data!
SE Ranking – $$
Recommendation for business’ looking for an affordable all-in-one SEO tool
Features
- Website rankings
- Website auditing feature
- Backlinks monitor
- On-page SEO checker
- Keyword grouper
- Keyword suggestion tool
- SEO/PPC competitor research
- Competitor monitoring
- Traffic analyzer
- Subaccounts
- Custom SEO reporting (Option for White Label)
- GA & GSC integration
- API access
Pricing
Before we talk about the price of SE Ranking, it’s important to mention that SE Ranking comes with a 14-Day Free Trial (No Credit Card Required), so you can use the service and test out all of the features!
>>>Simply visit the following URL to access your free trial – SE Ranking Free Trial<<<
SE Ranking has three main pricing options, and the prices fluctuate depending on the rank check frequency that you require (daily, every 3 days or weekly)
- SE Ranking Optimum – From $18/Month
- SE Ranking Plus – From $37/Month
- SE Ranking Enterprise – From $75/Month
>>>Click here to see all of SE Ranking’s Pricing Options<<<
Each of their plans of course has different features, with their lowest plan being ideal for those with up to 10 websites, whilst the larger packages can be used with an unlimited amount of websites.
SE Ranking is definitely an All-In-One software tool, in it’s truest form, with their service packages including website audits, backlink monitoring, SEO/PPC competitor research and custom SEO reporting options.
It must also be noted that it’s only their ‘enterprise’ packages that have API access, and only their ‘plus’ packages which can be white-labeled.
And they include a 20% Discount when paying annually and further discounts when changing the ranking check frequency (everyday, every 3 days or weekly).
Overall, SE Ranking is an all-in-one rank tracking, backlink, and SEO auditing tool, which will be ideal for those who want to have all of these tools and features at their fingertips.
Given the large discount when paying annually, and the further discount when lowering the ranking check frequency, SE Ranking is definitely affordable.
SerpStat – $$
Features
- Keyword research
- Search analytics
- Advertising analysis
- Content marketing ideation
- Competitor research
- Daily rank tracking
- Global city-based tracking for Google & Yandex (Bing and Yahoo soon)
- Unlimited users
- Marketing intelligence
- On-site SEO audits
- Reporting/White-label reporting
- API access
- Backlink analysis
- We’ve written a full review of Serpstat here.
Pricing
Before we talk about the price of Serpstat, it’s important to mention that you can begin using SERPSTAT for free (limited usage) by simply creating a free account here.
If you then decide to buy, you can take advantage of our SERPSTAT Discount coupon: THEMARKETINGVIBE
Serpstat provides a 20% discount for those who want to pay annually, and we’ve provided a 25% discount code below:
In turn, this means that you’ll get the following discount:
- Lite Plan – $69 (Before Discount)
- Standard Plan – $149 (Before Discount)
- Advanced Plan – $299 (Before Discount)
- Enterprise Plan – $499 (Before Discount)
- Lite Plan – $41.25 (Annual payment, using THEMARKTINGVIBE Coupon)
- Standard Plan – $89.25 (Annual payment, using THEMARKTINGVIBE Coupon)
- Advanced Plan – $179.25 (Annual payment, using THEMARKTINGVIBE Coupon)
- Enterprise Plan – $299.25 (Annual payment, using THEMARKTINGVIBE Coupon)
>>>Click here to see all of SERPSTAT’s Pricing Options<<<
Each of SERPSTAT’s 4 plans comes with different features…
However, regarding SERPSTAT’s rank tracking capabilities, they describe it as ‘Position Tracking’. You’ll need to divide this number by 31/30 days (If you’re doing daily rank tracking) to see how many keywords you can track.
- Lite Plan – 15,000 keyword position tracking
- Standard Plan – 60,000 keyword position tracking
- Advanced Plan – 150,000 keyword position tracking
- Enterprise Plan – 300,000 keyword position tracking
If you’re doing daily rank tracking with the Lite plan, 15,000/30 (days) is 500 keywords. Therefore, the maximum number of keywords that you can track is 500.
This will give you a good indication as to whether this is for you or not!
Overall, Given the large 45% discount that we’ve provided above. You can get hold of any of the packages for a great rate.
Given that SERPSTAT is not just a rank tracking tool, but an all-in-one SEO tool, it means that you can potentially cancel other subscriptions to get this.
UberSuggest – $$$
Features
- SEO training
- Rank tracking (100 – 200 keywords per website)
- Site audit
- Keyword research
- Competitor analysis
- Backlink analysis
Pricing
- Individual – Ideal for Entrepreneurs/Small Businesses managing 1-3 websites – $29/Month
- Business – Ideal for Small/Medium Businesses managing 4-7 websites – $49/Month
- Individual – Ideal for Large Businesses & Agencies managing 8+ websites – $99/Month
It must be noted, we do have a Ubersuggest subscription, and have had several issues with the keyword data that the tool provides. It’s extremely inaccurate, and, if you were new to SEO, it would leave you chasing your tail and failing at organic SEO.
Therefore, we highly advise not getting this tool for keyword analysis, not until Neil Patel has refined the algorithm that’s working behind the scenes.
However, as far as rank tracking goes, it’s accurate! It’s just quite expensive considering that you’re only tracking 100-200 keywords (depending on your package) per website.
>>>Click here to see all of UberSuggest’s Pricing Options<<<
Overall, Ubersuggest is one of the newer tools here, and needs refinement when it comes to its data. However, it’s rank tracking data is accurate.
Considering the amount of keywords you’re able to track per domain, there are other tools (Accuranker/SE Ranking/AWR Cloud/SERPstat) which offer better value for money.
SEMrush – $$$$$
Those who want a premium, all-in-one SEO tool
Features
- On-page SEO audit
- Keyword research
- Backlink auditing
- Keyword rank tracking
- Daily rank tracking
- Content marketing
- Market research
- PPC marketing
- Social media marketing
- We’ve written a full review of semrush here.
Pricing
It must be noted that you can get a 7-day free trial of semrush so you can try out all of its features and they provide a discount of 16% when you pay annually:
>>>Simply visit the following URL to access your free trial – SEMrush Free Trial<<<
SEMrush has three main plans that users can choose from, these include the Pro, Guru, and Business plan.
Each plan has different features and tools available, which you can find out more about on the SEMrush website:
>>>Click here to see all of SEMRush’s Pricing Options<<<
However, regarding their rank tracking capabilities, each plan provides the following:
- Pro Plan – 500 Keywords (Daily updates)
- Guru Plan – 1500 Keywords (Daily updates)
- Business Plan – 5000 Keywords (Daily updates)
Overall, SEMRush is one of the most premium-priced, all-in-one SEO tools that we’ve included within this list of SERP checkers/trackers. It’s an exceptional tool for those business’ that can afford it, and rely heavily on growing their business through organic search traffic.
However, if you have less of a budget, but you’re looking for an all-in-one tool, try looking at SE Ranking.
KWFinder – $$$
Features
- Keyword research
- Competitor research
- SERP analysis
- Backlink checking
- Rank tracker (200 – 1500 keywords)
Pricing
It must be noted that you can get a 10-day free trial of KWFinder so you can try out all of its features and they provide a discount of 40% when you pay annually:
>>>Simply visit the following URL to access your free trial – KWFinder Free Trial<<<
>>>Click here to see all of KWFinder’s Pricing Options<<<
KWFinder provides 3 different packages, and each has different features and monthly rank tracking limits, as we’ve shown below:
- Mangools Basic – 200 keywords (Tracked daily)
- Mangools Premium – 700 keywords (Tracked daily)
- Mangools Agency – 1500 keywords (Tracked daily)
Overall, KWFinder (Mangools) is a great all-in-one SEO tool (minus on-page & auditing) and one that is very user-friendly.
However, if you’re just looking for a rank tracker, there are tools like Accuranker that specialize in this, and provide more value for money.
Additionally, there are more affordable tools like SE Ranking & Serpstat, which also provide on-page SEO audits.
Pro Rank Tracker – $$$$
Features
- Rank tracking
- Local & mobile rank tracking
- Track both organic, local and GMB listings
- Analysis & research
- Site audits, keyword suggestion tool, keyword search volume
- Full SERP analysis
- Reporting
- White-labeled reporting
- Email notifications
- PDF, XLSX or CSV
- Dropbox or drive integration
- Sub accounts
- API Access
- Customer support
Pricing
It must be noted that you can get a 7-day free trial of Pro Rank Tracker so you can try out all of its features and they provide a discount of 10% when you pay annually:
>>>Simply visit the following URL to access your free trial – Pro Rank Tracker Free Trial<<<
>>>Click here to see all of Pro Rank Tracker Pricing Options<<<
Pro Rank Tracker has 5 different packages, and each of these of course offers different features, with the more expensive packages (Business plan) offering API access, more sub-accounts, and account managers.
‘Terms’ refer to the number of keywords that can be tracked, with ‘Every URL/Keyword/Search Engine combination counts as 1 term’ & ‘Every Local combination or a Mobile combination counts as 1 term.
Overall, Pro Rank Tracker is an affordable option for those wanting to get a dedicated rank tracker tool. However, there are other options, like AWRCloud, which are even more affordable and provide better value for money (AWRCloud’s $50 plan provides 2000 units compared to 200 terms)
Rank Tracker by SEO PowerSuite – $$
Cost-efficient and powerful solution for unlimited keyword checks
Features
- Unlimited keyword checks of organic listings and rich results
- Local website rankings
- Mobile vs desktop ranking checks
- 24 keyword research methods
- YouTube keyword tool and video tracking
- Instant SERP analysis
- Keyword difficulty and search volumes
- Integration with Google Analytics, Search Console
- PageSpeed API integration
- Customizable ranking reports with white-label option
- Scheduler of automated tasks and alerts
- Cloud storage and Dropbox integration
- Desktop installation required
Pricing
Rank Tracker comes in three versions: Free, Professional ($149/year), and Enterprise ($349/year). It can be bought as a standalone tool or as part of the SEO PowerSuite bundle, which makes it even cheaper.
The best feature of Rank Tracker is that it goes without any credits for keyword checks or the number of projects/websites to optimize.
The tool is fast and accurate and provides all crucial SEO analysis data.
You can use its free SERP analysis feature and keyword research as much as you need. However, in the free version, you won’t be able to store or export your ranking history. In the Professional version, you will already have all your SERP history records kept to yourself.Â
In the free version, you can choose one competitor to compare in the same project, and up to five competitors in Professional license. The task scheduler, available for Professional users, makes the tool a good choice for in-house SEOs and site owners.
In-built reports can be printed out in the Professional version and sent to email boxes or shared in-cloud in Enterprise. The latter option suits SEO freelancers and agencies as the tool allows for creating white-label reports and automatically sending them to customers. Besides, you will have additional in-cloud storage for your reporting.
Overall, Rank Tracker by SEO PowerSuite is powerful and reliable. It is one of the most cost-efficient solutions because you don’t need to care about exceeding your keyword limits and track rankings as often as you need.
Conclusion
In our opinion, the best SERP tracking tool is Accuranker as it’s extremely user-friendly, and provides very accurate and reliable ranking data, whether you’re looking for mobile/desktop, organic/local and other SERP features.
We imagine that most agencies looking for a tool that specializes in rank tracking, and that’s why we chose Accuranker.
Not to mention, Accuranker has been consistently developing the platform with new features, making the reporting useful and professional-looking, especially when we give it to clients.
However, for us, we think Accuranker’s support team is awesome and always helps resolve problems quickly, which is extremely important.
Although we have to mention that a seriously close second and third place is SE Ranking and AWR Cloud!
SE Ranking is fantastic for those wanting a multitude of SEO tools and features, but who don’t want to sacrifice the accuracy of their ranking data. They have an extremely flexible subscription period, and provide large discounts to those who sign up for longer.
AWR Cloud (Advanced Web Ranking) also provides great value for money, being the most affordable option, and giving you the most bang for your buck as far as what you’re getting for your monthly subscription.
